AdrenaClick is a direct competitor of EpiPen, the #1 recognized emergency treatment for anaphylaxis. Due to the life-threatening nature of the allergic reaction, time is always of the essence in treating the patient and getting them to the hospital in time.

Although the formula is the same as EpiPen and other anaphylaxis remedies, AdrenaClick has a newer, more accurate delivery system.

The assignment was to update their website to make it more patient friendly and patient focused while highlighting the brand's new and unique delivery technology.