The Juvéderm consumer website was revamped to incorporate a new brand look and to rethink the customer experience of the site. The idea was to NOT focus on each of the unique Juvéderm products, but rather on the consumer's wants and needs. 

The new site directs the consumer to the areas of the face they are looking to improve and then offers the solution. Emphasis is put on treating the "total face" rather than specific areas. This approach to facial rejuvenation enhances outcomes and satisfaction rates.

Interesting fact: Juvéderm is considered a "medical device" in the European Union and therefore CAN be marketed directly to consumers. Rx products cannot.