OPTIVE® is known throughout the eye care industry for its innovation and advanced technology. With the launch of OPTIVE FUSION™, new HA technology in Dry Eye treatment seven years in the making became a reality.

Combining the two most recognised eye care polymers [HA + CMC] into one powerfully soothing drop was a "first" for OPTIVE® and the entire Dry Eye category. This was big news.

The iPad Digital Detail Aid offers a close-up look at the science behind the innovation for healthcare professionals, ophthalmologists, and pharmacists.